So, have you finally decided to take the leap into the digital domain and build your own website from scratch? Perhaps you have come up with a novel marketing idea that might be able to accrue an appreciable side hustle. Either way, inspiration represents only a small percentage of your eventual success. You will need to become aware of website mechanics and more importantly, how to design a presence that will attract visitors and keep them entertained until they take some form of action. Let us break this concept down into two sections in order to appreciate what is involved as well as which tools to employ.
Why Choose Third-Party Resources?
Anyone who has been involved with the Internet for a moderate amount of time is likely already aware of generic web design hosts such as WordPress. While these might be great if you are looking to create a blog or pages with a simple layout, the fact of the matter is that such options are not often suited when dealing with e-commerce requirements. This is why working together with a professional website builder is the best way forward.
You will be able to drag and drop different templates into place. Built-in payment systems ensure security and efficiency when dealing with customer transactions. The appearance of the site can be highly customised so that it is capable of reflecting your unique branding. Finally, help is always available in the event that a question arises. Third-party e-commerce hosts are becoming quite common thanks to their user-friendly nature and above all, they will not cost an arm and a leg to deploy within a live environment.
Now that we have examined some of the ways in which you can create the veritable “backbone” of a successful website, it is a good idea to look at why its appearance will make all of the difference in the world.
All About First Impressions
Take a moment to think about what makes a website attractive. Some of the most common answers include fast page load times, easy navigation, no blind pop-up links, and a contact widget located within each section. These amenities should all be present if you hope to achieve an appealing sense of uniformity.
Furthermore, always try to avoid overly complicated layouts. There are two problems with this approach. The first revolves around end-user confusion in the event that a specific product or service is required. The second is more concerned with mobile-responsive capabilities and if all of the elements within the site will display correctly. As opposed to going overboard in terms of bells and whistles, keep the site streamlined and straight to the point.
If all of this advice sounds slightly confusing, you will be pleased to know that trusted e-commerce providers such as Shopify have put together a number of bespoke packages and tutorials specifically designed for beginners and novices. So, designing a website from the ground up is actually much easier than you may have ever thought possible.